• China's New B2B Cross-Border E-Commerce Export Industry Research Report

    As a growing source of foreign trade, B2B accounts for the majority ofcross-border e-commerce,holding a stronger marketposition in thefuture

    •Cross-Bordere-commerce remains the growth source of foreign trade, with the support ofnational policies. The market is expected to have a CAGR of 25%between 2020

    and 2025.

    B2B made up74.1% of China’s cross-border e-commerce in 2019, holding a stronger marketposition in the future

    B2B cross-border e-commerce export ecosystem contributes to theintegration of industrial resources and sub-sectors, as well as the industryboom, with high growth potential in the future.

    •The totalmarket size of B2B cross-border e-commerce service for exports in China reachedRMB 539.1 billion in 2019, which is expected to continue to grow at a CAGR of

    6.1% between2020 and 2025.

    Ecosystems that focus on small business market and decentralizeddistribution channels are more likely to benefit from social marketing.

    •Recent trendssuggest that multi-channel customer acquisition and the diversification ofself-employed people are taking place in foreign e-commerce.

    •An ecosystem with largeuser base, abundantsocial-networking, and supply resources is more likely to benefit from social networking.

    •E-CommerceSaaS platformsfor small and medium-sized businesses have seen rapid growth in recent years. In the future,those platforms that provide integrated supply

    chain services for small andmedium-sized businesses(SMEs) willaccelerate the growth trajectory of cross-border trading platforms.


    B2B businesswill still dominate China's cross-border e-commerce export market

    The size of the B2B cross-border e-commerce exportmarket in China reached RMB 2.6 trillion in 2019. iResearch projects that theCAGR will reach 28.3% from 2020 to

    2025, and the size of China's B2Bcross-border export will be up to RMB 11.2 trillion in 2025.

    China's B2B cross-border e-commerce export marketaccounted for 71.0% of China's cross-border e-commerce market in 2019.Therefore, B2B businese will still

    dominate China's cross-border e-commercemarket in the future. It is expected that the next five years will seesignificant improvement in the online penetration rate of

    B2B trading due toseveral growth drivers: 1) the possible long-term impact of the COVID-19pandemic, 2) favorable national policy for B2B cross-border e-commerce

    export, 3) the continuous digitalization of all transactionlinks, and 4) the fragmentation of B2B transaction.

    Ecosystemof B2B Cross-Border E-CommerceExport

    Ecosystem——Resourceintegration and sharing accelerate industrial integration and prosperity

    The essential function of the ecosystem is tofacilitate the transaction. Providing commodity information, advertising, andonline transaction services for both the supply

    and demand sides, integratemore value-added innovative services outside the transaction services, such aswarehousing and logistics, marketing, and supply chain

    finance to tradeactivities platform as the core. Forthe industry, the surface value of the integration of support services is thatthe platform provides one-stop services

    for suppliers, shortens thetrade chain, simplifies the process, and improves efficiency. The profound value manifestsitself as the integration of services leads to the

    openness and reuse ofmultiple data links followed by the industry's structural upgrading. As a resource integrator and central hub, theplatform has achieved an

    irreplaceable position. The embedded platform ofsupporting services also highlights the importance of service providersoriginally in the periphery of the industrial

    chain and achieves cross-stagebusiness growth.

    Advantageof Ecosystem – Exponential Growth

    Demand and supply resource matching in the system renders a rapidgrowth for the service market

    In addition tothe transaction, the service market in the ecosystem registers faster growthand a larger market. For example, the proportion of value-added service

    revenues of the ecosystem of DHgate continues to rise in recent years. Thetotal market size of China's B2B cross-border e-commerce export serviceproviders reached

    RMB 539.1 billion in 2019. The size of service providersbased on B2B e-commerce online transactions went up to RMB 62.1 billion. It isestimated that the CAGR of the

    B2B cross-border service market will reach 27.0%from 2020 to 2025, and the CAGR of service revenue brought by onlinetransactions will reach 49.2%. There are three

    driving forces. First, the rapidgrowth of B2B cross-border e-commerce export transaction size; second, theenhanced value recognition of export sellers on e-commerce

    services; third, theincrement brought by the transformation of service providers' businessstructure. For example, logistic enterprises are transforming to supply chain

    services. While payment enterprises are transforming to cross-border financeintegrating service providers, driving the development of value-added servicesin the


    Advantage of Ecosystem – Synergy

    Taking the platform as the core, ecosystem realizesecological collaboration through internal and external synergy

    Taking theplatform as the core, internal departments of the platform connect supplier andbuyer with third-party service providers on one hand and connect businesses

    andshare data between departments on the other hand. Through internal and externalsynergy and cross-scenario collaboration, the ecosystem connects and

    empowers participants at all links in the ecosystem, to achieve cost reduction,efficiency increase and business growth.


    A resilient ecosystem with diversified development ofsupplier and buyer businesses

    On the onehand, DHgate has a substantial advantage over the supply chain, and it has alayout of several countries and regions. It carries out deep cultivation of the

    localization of the mainstream market. On the other hand, DHgate integratespartners in customs inspection, logistics, payment, finance, and other fieldsto create a

    complete platform and online foreign trade ecosystem integratingrelated services. DHgate's diversified layout of supplier and buyer businesseshas substantial

    advantages in source integration and strong anti-riskcapability. Thus it is less affected by single environmental factor.

    Mar 02 2021
  • 2020 China’s Online Education Industry Report

    Market Size of the OnlineEducation Industry

    The market size was 257.3 billion yuan in 2020,increasing by 35.5%. 

    According to the statistics of iResearch, the marketsize of China’s online education industry reached 257.3 billion yuan in 2020.The CAGR in the past four years was 34.5%. The accelerated online developmentprocess of early childhood and all-round education track and K12 subject tutoring is the maincontributor to the fast growth of the online education market. Influenced bythe pandemic, the online scope of early childhood and all-round education keepsdeveloping vertically. The online development of the vocational education fieldhas been accelerating, generating supply and demand. Impacted by the pandemicin 2020, the development of online education was accelerated, which willoverdraft the growth rate in 2021. iResearch predicts that the YoY growth rateof the online education industry will fall to around 20%.

    Online Education Enterprise Map

    Industry Concentration Ratio

    In 2020, the CR5 of the online education market was 15.2%, whichwas about 3.3 times of the offline education market.

    According to the statistics of iResearch, in 2020, themarket size of the online education industry was 257.3 billion yuan. The totalrevenue of the top 5 companies was about 39.2 billion yuan, and the CR5 was15.2%. Since the online education market is affected by the Covid-19 pandemic,its CR5 in 2020 was not representative. The CR5 calculated based on data in2019 was about 4.6%. The industry concentration ratio of the online educationmarket is much higher than that of the offline education market. Although theconcentration ratio of the education industry is lower than that of otherindustries, both online and offline education are becoming more concentrated.This change is accelerated by the impact of the Covid-19 pandemic on SMEs in2020. According to iResearch, the CR5 of the offline education market willincrease by 3.5 percentage points to around 8.1%.

    Mar 01 2021
  • 2020 China’s New Energy Vehicle Industry Report

    Size of China’s New Energy VehicleMarket

    According to national development plan, the sales ofnew energy vehicles in China will exceed 5 million in 2025

    China’s newenergy vehicle industry is still in the early stage of development and hasgreat potential. The General Office of the State Council issued the "NewEnergy Vehicles Industry Development Plan" on November 2, 2020, and putforward the development target that the sales of new energy vehicles wouldreach about 20% of the total sales of new vehicles by 2025. It is expected thatnew policies will be introduced continuously to promote the rapid developmentof the new energy vehicle industry. There will be a new purchase cycle in thenext few years. A large number of vehicles of National Ⅲ and Ⅳ emissionstandards will be replaced. Some cities with restricted purchases of new energyvehicles may have greater development room in the cities that have curbs onvehicle purchase. If the development of the industry can be combined withcharging infrastructure construction, capital investment, national and localpolicies, the sales of new energy vehicles in China will probably reach 5.3million in 2025. By then, there will be around 20 million new energy vehiclesin China.

    NewEnergy Vehicle Industry Map

    Jan 28 2021
  • iResearch Serial Market Research on China's AI Industry Ⅲ

    The Return of AI to theSocial Economy

    Give back to the social economy and realize a virtuouscircle

    People havehigh expectations for AI since it has high valuations, receives a lot ofinvestment, and developed quickly from budding to the initial period. Comparedto the Internet industry, the arrival of the development period and maturityperiod of AI is expected to take more time. (According to iResearch, it took the AI industry 4 years to enter its initialperiod in 2019 since its budding in 2015, which is much shorter than that ofthe electronic information industry and the Internet industry. However, it willtake the AI industry 6 years to enter the development period, which is longerthan the 4 years taken by the Internet industry.) Enterprises may be under more pressure from socialexpectations and capital return expectations. Nevertheless, the growth rate ofartificial intelligence output value is impressive. The empowerment of AI willhave the feature of changing one-way product supply to two-way co-constructionwith deep participation of various industries, giving back to the socialeconomy, achieving a virtuous circle, and promoting AI to truly enter theindustrial vision. In 2020, the scale of the AI industry is expected to reach150 billion yuan. Influenced by the outbreak of the Covid-19 pandemic, therapid growth of the business is mainly contributed by the AI open platform API.Other growth drivers will be discussed in Chapter 4; The industry scale isexpected to exceed 450 billion yuan in 2025. iResearch believes that AIstartups will account for 30%-45% of the market. The rest of the market will beshared by Internet companies, cloud service companies, big data companies,information technology service companies, communication equipment companies,and some research institutes.

    Jan 05 2021
  • 2020 China’s Digital Reading Product Marketing Report

    The marketingvalue of digital reading users is high since they have strong spending power inthe fields ofautomobiles, 3C digital, FMCG, daily chemicals, luxury goods, and e-commerce.

    74% of userscan accept advertisements and prefer forms that do not affectthe reading experience.Advertisements can deepen readers' intuitive impression of the brand.

    Users prefermarketing activities that combine digital reading combined with festivalsand popular film or TV IPs. Userswho prefer festival marketing and IP marketing account for 36.5% and 34.8%,respectively.

    The linkage ofinternal and external resources of the digital reading platforms providesmarketing services with more reading characteristics.

    Internal: Use internal resources of the products in multiple dimensions to create ahigh-fit and immersive marketing experience.

    External: Makefull use of the external resources of the industry to establish a digitalreading marketing ecology.

    DevelopmentHistory of China's Digital Reading Industry

    After digital reform, digital reading industrywelcomes intelligent development

    The digitalreading industry represented by literary novels has formed a set of maturebusiness models in its digital reform process. From the free serializationmodel to the stable payment model, the content and themes have changed fromsingle to diverse, and to the integration of online literature and traditionalliterature; At the same time, works with realistic themes are increasing. Withthe development of technology, the digital reading platforms become moreintelligent, the user experience is more convenient, and the contentrecommendation is more personalized.

    MarketSize of the Digital Reading Industry in China

    The steadily increasing market size highlights thehigh media value of the digital reading platforms

    In 2019,China's digital reading market size was 28.88 billion yuan, of which massreading was 27.53 billion yuan, with a steady increase in scale and a slowdownin growth. iResearch believes that the development of digital reading isbenefited from users' payment willingness caused by excellent literature IPs,and the protection of copyright by measures such as combating piracy. Thehigh-quality content has been in a new accumulation period since 2018, laying asolid content foundation for the development of the digital reading industry,enhancing market competitiveness, and attracting more users. At the same time,digital reading platforms also show media value for high-quality advertisers,creating conditions for commercial development.

    Dec 28 2020

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