• 2016 China's Tourist Attractions Report

    On the whole, since there are a large number of offline tourists in 4A and 5A tourist attractions, proportion of on-the-spot payment which reached 62.8% was higher than that of pre-payment. In terms of different regions, East China region was reported the highest share of pre-payment (41.4%), followed by South China region (40.8%). 

    Aug 23 2016
  • 2016 China’s Bank Card Acquiring Sector Report

    In 2015, among internet payment, mobile payment, wearable payment, card payment and cash payment, the first two payment methods were most frequently used and over 87% consumers used these two methods. When asked about preferred payment methods, 62.2% consumers preferred mobile payment and 32% consumers preferred internet payment. Since wearable payment wasn’t popular yet

    Aug 19 2016
  • 2016 China's Mobile Marketing Report—The Era of Programmatic Buying

    Mobile internet economy is a representative of China’s new economy. From 2012 to 2015, the revenue of mobile internet economy grew at a CAGR of over 120%. The revenue increased from 11.86 billion Yuan in 2011 to 434.36 billion Yuan in 2015.

    Aug 16 2016
  • 2016 China’s Food Delivery O2O Sector Report

    According to iResearch’s data, China’s O2O catering market GMV reached 161.6 billion Yuan in 2015, accounting for 5.0% of the whole catering market. It is expected to reach 289.8 billion Yuan by 2018.

    Aug 05 2016
  • 2016 China's Innovative Social Networking Marketing Report

    According to iResearch, the revenue of China’s social networking advertising was 13.82 billion Yuan in 2015, and is expected to approach 40 billion Yuan by 2018. Social networking marketing is growing rapidly in China and the rest of the world. and its advertising value is constantly increasing. 

    Jul 20 2016