In Mar 2019, the total user usage durations of top 10 segmentations in China's mobile Internet industry were all climbing up. Communication tools had a relatively low growth rate, which was ...May 23 2019
Clothing subscription recommends suitable clothing solutions for users according to data, effectively breaking the restrictions of the so-called traditional offline channels.May 21 2019
With a low brand power, it is hard for domestic brands to gain high brand premium. As a result, they have to keep the price at as middle and low level. To take up a larger market sha...May 20 2019
The revenue of China’s online games market reached 289.95 billion Yuan, rising 22.1% compared with the previous year.Despite the disappearing demographic dividend, the online games market i...May 16 2019
As one system project with public facility nature, smart city construction requires guidance and promotion from local government. Thus, the number of government-entrusted smart city ...May 15 2019
- AI technology is gradually used in different industries. Marketing as the main application scenario has new opportunities for AI techonology. The report combs the AIMay 24 2019
+marketing industry chain and the development of the participants in the industry to probe into the development priorities and problems in the industry by analyzing marketing scenario of AI technology.At the same time, it also provides the advices for the participants.
- The report expounds macro economy, consumption characteristics and consumption trends in the era of new consumption. It also researches the market segments which are worth investing based on the analysis of fashion, food, housing, transportation, education, entertainment and other basic necessities. and it makes insights into consumption characteristics of new middle class and the entry-level middle class.
- The report on the entire internet industry in China in 2018 summarizes the development and predicts the future trends of online marketing, entertainment, finance, e-commerce, travel, AI and other hot sectors. In this report, we also provide data about the new economy in these sectors, in the hope of helping the players in the industry gain insights into the internet industry and prepare for the future.
In 2018, sales of cosmetics on Tmall increased by over 60% YoY. The total number of users exceeded 300 million, of which the post-90s accounted for 51%. and over 50 million are the post-95s. On average, each user buy 3.3 lipsticks annually. On the day of Double 11 Shopping Festival in 2018, of the 167 brands with a GMV of 100 million Yuan on Tmall, 24 are cosmetics brands, including 9 domestic brands.May 14 2019
- Tencent's top 10 mobile games experienced a 22% Q/Q gross billing increase in 1Q19. NetEase's top 10 mobile games delivered a 7% Q/Q grossing decrease in 1Q2019, according to iResearch Consulting Group's survey and data tracking.Apr 26 2019
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