China’s mobile advertising revenue rocketed to 90.1 billion Yuan in 2015, soaring 178.3% compared with 2014, which was much higher than the growth of online advertising revenue. The mobile advertising revenue is expected to exceed 300 billion Yuan in 2018 with a penetration rate of about 80%. The surging of mobile advertising is fueled by the booming of mobile Internet and mobile advertising is stepping into a new era after years of competition. Moreover, mobile advertising platforms gradually formed their scale operation in many vertical sectors and promoted innovative and mature advertising products to advertisers so as to attract them to mobile advertising market. Programmatic mobile marketing, scenario marketing, Pan-entertainment marketing and social group marketing of we media will be the outlook of mobile marketing.