In 2015 the revenue of search engine companies attained 80.76 billion Yuan in China, up 34.7% compared with the previous year, and it is expected to exceed 150 billion Yuan in 2018. The main driver of search engine revenue growth was the fast development of mobile search engine in China, whose share in search engine sector is forecasted to keep increasing in the future.
China’s search engine advertising totaled 68.26 billion Yuan in 2015, rising 32.2% compared with the previous year, and it is predicted to surpass 90 billion Yuan in 2016 with a YoY growth of more than 35% and break 130 billion Yuan in 2018. The search engine advertising here include keywords ads and ads displayed on ad networks, which is the core advertising revenue of search engine companies
In China’s search engine advertising revenue in 2015, Baidu accounted for 80.8%, Google China took a share of 9.2%, Qihoo 360 occupied 4.9%, Sogou captured 4.0% and other search engine companies took up 1.1%.