China's Online Shopping GMV Kept Rising in 2015

Source:iResearch May 13,20165:21 PM
According to iResearch, the GMV of China’s online shopping market hit 3.8 trillion Yuan in 2015 up 36.2% from 2014. B2C accounted for 51.9% in China’s online shopping market and for the first time had a share larger than that of C2C. Tmall kept its leading role in China’s B2C market. Besides, JD, Suning, Vip and Gome enjoyed fast development and together captured more than 30% of the whole market.


Seen from the latest data from iResearch, the GMV of China’s online shopping market was 3.8 trillion Yuan in 2015, up 36.2% compared with the previous year. Meanwhile, according to data from National Bureau of Statistics, the total retail sales of China consumer goods attained 30.1 trillion Yuan in 2015, indicating that online shopping GMV accounted for 12.6% of total retail sales of consumer goods, rising 2% compared with 2014.

iResearch believes that China’s online shopping sector is getting more and more mature. E-commerce companies now do not only enrich the categories of goods and improve the delivery and after-sale services, but also devote much effort in developing cross-border shopping and e-commerce in rural area. Although the general structure of comprehensive e-commerce market has settled, some e-commerce companies ramp up efforts to develop maternal & child market, health care market and home decoration market and other vertical e-commerce, which will be new force to drive the e-commerce.
Market structure

According to iResearch, the GMV of China B2C online shopping market reached 2.9 billion Yuan in 2015, taking up 51.9% of the whole online shopping market in China, up 6.7% compared with 45.2% of 2014, and the share of B2C for the first time exceeded that of C2C. The growth of B2C market was 56.6% in 2015, much higher than the growth rate of C2C market, which was 19.5% in 2015. 

iResearch holds the opinion that the share of B2C market will keep increasing though it has surpassed the share of C2C market. As the online shopping market becomes more and more mature, the quality of products and services offered by e-commerce companies will play important role in customers’ decision making and fuel B2C online shopping development. Moreover, C2C market will enjoy some growth as well, for its market scale is huge and the variety of the goods is relatively complete.
Market Share

Seen from the market share, Tmall still topped the list like before in 2015. Compared with in 2014, the market share of JD, Suning, Vip and Gome increased slightly in 2015.

What’s more, the growth of JD, Suning, Vip, and Gome were higher than the growth of 56.6% of B2C market in 2015. Their market share totaled more than 30% at the same time.

iResearch believes that Alibaba and JD still have absolute advantages in online shopping sector and they are now trying to expand their business in vertical e-commerce and offline markets by buying shares and acquiring other companies. In fact, most e-commerce companies devote much to cross-border shopping and rural e-commerce development and further explore the maternal & baby market, health care market and other vertical e-commerce segments.

In B2C online shopping market, Tmall got the largest share, followed by JD in Q4 2015. Compared with the previous quarter, the share of Suning and Vip increased slightly. By the growth of these companies, the growth rates of JD, Suning, Vip, Gome and Jumei were higher than the growth rate of the whole B2C market.

Tmall kept the first place in B2C market by market share and JD ranked the second from the first quarter of 2014 to the fourth quarter of 2015. The concentration of B2C market was slightly higher in Q4 2015 than the previous three quarters. 

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