Thanks to the government’s favorable policies in China, the trade volume of China’s agricultural products keeps increasing in recent years. In 2015, the trade volume attained 4.8 trillion Yuan, up 24.8% compared with the previous year and it is expected to continue its steady growth in the future according to iResearch.
China’s fresh food e-commerce market developed fast with a growth rate higher than 80% every year, GMV of which accounted for 3.4% in the total retail sales of China’s agricultural product retailing. Thus, it is forecasted to have a promising future.
iResearch holds the opinion that China’s fresh food e-commerce GMV is expected to exceed 100 billion Yuan in 2017 with a penetration rate of 7%.
Due to the unique features of fresh food, the development of online fresh food shopping promotes the improvement of delivery in this sector. The same-day delivery rate of fresh food has reached 52.5%, and two-day delivery rate has exceeded 2/3.