China's Online Skin Care & Cosmetic Product Advertising Data in November 2016

Source:iResearch December 29,20161:52 PM
According to data from iAdTracker, an online advertising measuring product by iResearch, the total online skin care & cosmetics advertising spending amounted to 110 million Yuan in November 2016. OLAY spent 8.45 million Yuan on online advertising and ranked the top among the skin care & cosmetics brands. Mary Kay took the second place and spent 5.04 million Yuan on online advertising. LANCOME invested 4.83 million Yuan and took the third place.

The latest data from iResearch show that online video websites, fashion websites and portal websites were the first choices for online skin care & cosmetics advertisers. In November 2016, the online skin care & cosmetics advertising revenue of video websites, fashion websites and portal websites reached 42.02 million Yuan, 35.34 million Yuan and 20.45 million Yuan separately and took shares of 37.2%, 31.3% and 18.1% in their total online advertising revenue.

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