Data on China's Online Mobile Phone Advertising in Nov 2016

Source:iResearch January 05,20171:00 PM
According to data from iAdTracker, an online advertising measuring product launched by iResearch, online mobile phone advertising spending totaled 76.21 million Yuan in China in Nov 2016. BBK spent 27.45 million Yuan on online advertising and ranked the top among mobile phone brands. Samsung spent 7.95 million Yuan on online advertising and ranked the second. Huawei spent 5.08 million Yuan on online advertising and took the third place.

The latest data from iAdTracker also showed that portal websites, video websites and vehicle related websites were most popular among online mobile phone advertisers in Nov 2016. Online mobile phone advertising spending on portal websites totaled 30.01 million Yuan and took a share of 39.4% in online mobile phone advertising spending in China; Online mobile phone advertising spending on video websites reached 20.31 million Yuan and accounted for 26.6% in online mobile phone advertising spending in China; and online mobile phone advertising spending on vehicle related websites attained 7.62 million Yuan with a share of 10% in online mobile phone advertising spending in China.

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