China's Online Travel GMV Surged 34.3% in 2016

Source:iResearch January 16,20172:34 PM
Data from iResearch also shows that the GMV of China’s online travel sector attained 602.6 billion Yuan with a high growth rate of 34.3%, and its GMV was expected to exceed 1 trillion Yuan in 2019. 

In China’s online travel market in 2016, flight ticket booking still took the dominant position, though its share shrank to 56.8%. The share of hotel booking was relatively stable, while the share of holiday trading expanded. Pure flight ticket booking and hotel booking services are gradually replaced by comprehensive travel services, and this change of customers’ demands will lead to the transformation and upgrading of online travel industry.

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