iResearch holds the opinion that as the online shopping industry becomes increasingly mature, the e-commerce companies do not only expand their good coverage, improve their deliver and after sale services but also developed cross-border online shopping and rural e-commerce. On the condition that the structure of comprehensive e-commerce has been settled, some companies started to explore maternal & kids market, medical care market and home decoration market, which will be the new development accelerator of online shopping market.
According to iResearch, the GMV of China’s B2C online shopping market attained 2.6 trillion Yuan in 2016, rising 31.6% from 2015, much higher than the C2C market’s growth of 15.6%. Meanwhile, B2C market took up 55.3% in the whole online shopping market in China and its market share experienced a YoY growth of 3.2%.
iResearch believes that the share of B2C market will keep expanding in the near future. With the online shopping market getting increasingly mature, the quality of goods and services will become a vital factor in shoppers’ decision making process, which will serve as the core engine of online shopping’s development. C2C market will also have great room for development thanks to its large market size and full categories of products.
Among China’s B2C online shopping websites, tmall.com held the largest share, while JD.com, suning.com and vip.com experienced an increase in their market share in 2016, compared with 2015. What’s more, the growth rates of JD.com, suning.com and vip.com were all higher than 31.6%, the growth rate of the whole B2C market.