For mobile shopping is more convenient, more and more e-commerce platforms started to develop m-commerce, m-commerce rocketed up in China. Meanwhile, the traffic bonus of traditional e-commerce is exhausting these years. However, although consumers’ mobile shopping habit is gradually forming, online shopping via PCs is still expected to hold a relatively large market share in e-commerce in the future. Following is the analysis of performances of e-commerce via PCs in Mar 2017.
According to the data from iUserTracker, an online behavior measuring database launched by iResearch, monthly active visitors (MAUs) of e-commerce service websites reached 420 million in Mar 2017, the share of which increased to 80.2%, higher than that in January and February. iResearch holds the opinion that the MAUs of e-commerce websites soared in Nov 2016 and Dec 2016 due to the promotion of “Double 11” and “Double 12” shopping festivals, later in Jan 2017 declined slightly because of the Spring Festival, and then recovered in Mar 2017.
The data from iUserTracker by iResearch show e-commerce platforms had higher user coverage than other platforms. The daily active users (DAUs) of both B2C and C2C online shopping platforms were less than 40 million; DAUs of B2B platforms and group buying platforms walked arounf 10 million; and DAUs of online ticket booking and online printing were below one million, indicating a relatively low popularity among users.
The data from iUserTracker show 6 out of the top 10 e-commerce service websites by DAUs in Mar 2017 were B2C websites. With the increasing of Chiense residents’ income and the changing of people’s consuming concepts, consumers now pay more attention to the quality of products and services, and quality has become even more important than price among consumers. Compared with C2C websites, B2C websites offer products and services of higher quality, and thus have become the main development trend in e-commerce market with a higher growth and a larger market share. The booming of B2C businesses to some extent reflected the upgrading trend of consumption in Chinese society.
According to data from iUserTracker, Tmall.com and JD.com had more than 20 million DAUs in Mar 2017 and formed the first echelon; Suning.com, Vip.com and other 9 e-commerce websites had DAUs between 1-3 million and consisted the second echelon; Jiyoujia, Netease Kaola and other 5 e-commerce platforms had less than 1 million DAUs and were grouped as the third echelon.