Data from iResearch show that the GMV of China’s B2C online shopping reached 0.7 trillion Yuan in Q1 2017, which accounted for 56.1% in the whole online shopping market, dropping 17.3% compared with the previous quarter but increasing 5.2% from a year earlier. Seen from the growth, B2C market saw a YoY growth of 35.2%, higher than the C2C market growth (23.3%).
Furthermore, the long-tail market promoted the development of C2C market which could satisfy customers’ personalized demands. As the new generation of consumers taking the leading in online shopping, the long-tail market is developing fast and is believed to enjoy a bright future, and C2C market is expected to keep its growth as well in the future.
In China’s B2C market, Tmall.com still held the largest market share and JD.com ranked the second. As for the YoY growth in the market share, the growth rates of Tmall.com, JD.com and Suning.com were all higher than the general growth of B2C market.