China's Digital Reading Proceed by Steady Steps in Q2 2017

Source:iResearch September 07,20173:27 PM
According to iResearch, China's mobile digital reading apps were started up on over 230 million unique devices in each month of Q2 2017. and the monthly effective mobile digital reading duration exceeded 1.6 billion hours. The both saw slight growth compared with Q1 2017.

The growth can be attributed to the reason that digital reading platforms has realized they should ramp up efforts on delicacy management and operation of contents and users reading activities as demographic dividend vanishes. 

Among China's top internet literature websites, Qidian.com took the commanding lead by number of works upgraded by VIP writers, followed by Qdmm.com, Yunqi.qq.com & Chuangshi.qq.com, Jjwxc.net and Zongheng.com. The rankings of top ten players had no obvious change.
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