Traffic of China's Mobile Travel Apps Rebounded Slowly in H1 2017

Source:iResearch October 10,20171:41 PM

According to data from iResearch, the monthly unique devices of China’s mobile travel apps totaled 253.86 million units in Dec 2016, reaching the peak and rising 30.6% versus the previous quarter. Meanwhile, due to the traffic rise during the Spring Festival, much more users visited transport booking websites such as 12306.cn. However, the traffic of mobile travel apps increased slowly because of the seasonal influence, the lack of long vacations in H1 2017, and the non-travelling-suitable cold weather. iResearch believed that a travel peak would arrive in Q3 together with a significant growth in the traffic.

Data from iResearch shows that visits of travel websites and mobile travel apps had obvious change in Q1 2017. The visits of travel websites reached its highest level in Dec 2016 and later started to drop, and then in Mar 2017 it rebounded gradually. Meanwhile, the visits of mobile travel apps reached the peak in Jan and Feb 2017, and then began decreasing since March. iResearch holds the opinion that the traffic booming of mobile travel apps can be attributed to the convenient ticket searching in the returning home wave brought by the Spring Festival. Travelers could book train and flight tickets anytime anywhere. 

According to data from iResearch, the traffic of China’s travel apps showed clear three-echelon structure. Ctrip and Qunar, two apps which were started up on more than 40 million mobile devices in per month of the first half year of 2017, formed the first echelon. and a couple of companies like Tuniu, LY and Alitrip with more than one million monthly unique devices made up the second echelon. Besides, those companies owning less than one million monthly unique devices, which took the largest share in China’s mobile travel apps, composed the third echelon. 

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