iResearch holds the opinion that after the Spring Festival, the growth of red pockets and account transferring slowed down, while payment amount per order increased as growth of small payment represented by red pocket decelerated . Meanwhile, the increasing of entertainment and gaming dived as well. To a large extent, the high growth of China’s third-party mobile payment in Q2 is attributed to the e-commerce promotions in June. In the past four quarters, the YoY growth declined gradually as its share in the online payment market shrank when the market size increased, while it still maintained a relatively high level thanks to the effort mobile payment made to expand their payment situations.
Meanwhile, the growth resulted from e-commerce promotions was also admiring. The promotion of offline payment code effectively stimulated the offline growth of Alipay. Meanwhile, the mobile payment GMV of Tenpay kept a steady growth in all the payment situations and the amount per order rise because the Spring Festival e ended and Tenpay extend its business from social fields to financial fields. Apart from the two giants, other third-party mobile payment companies also realized a high growth through sales promotion, new situation exploring and new cooperating mode. For instance, JD payment had fast growth in Q2 thanks to its promotion activities and new situations brought by new cooperating modes, and 1Qianbao improved its user activity by sales promotions and explored new consumption situations such as Internet real estate, Internet auto and commercial real estate.