Joyoung, Supor and Philips are still the most popular small home appliance brands among consumers; Besides, Midea, which used to sell big appliances, starts to sell small appliances, and Xiaomi, which only was engaged in cellphone business in the past, starts to sell small appliances. Through improving design and quality of products, these two brands obtained consumers’ recognition and ranked in top 5 small appliance brands most popular among consumers.After-sales service and quality drive consumers to try new products.
Customers attach more importance to brand reputation. Especially when it comes to household shopping, brand recognition is an important factor for shopping. For example, when choosing cellphones and small appliances, customers put brand reputation in the top three important factors; In 2017 Consumers’ favorite Brand List launched by Suning on Golden Lion Ceremony, the most popular brands are mainly brands of big appliance, 3C, small household appliance, including Xiaomi, Apple, Asus, Haier, Ecovacs, A.O.Smith.