The revenue from paid subscription,IP authorization and advertising pulled up the revenue of China’s digital reading market. The revenue hit 15.2 billion Yuan in 2017, rising 26.7% from the previous year. iResearch Consulting Group forecasts that the revenue of the digital reading market will maintain growth in coming years, while due to the maturity of the market and the over-exploration of content resources, the growth will slow down in the near future. What’s more, as IP value is further explored, share of paid subscription revenue in the total digital reading revenue will decrease and the share of copyright revenue will expand.
Influenced by the regulatory policies and upgrading transforming of the sector, the growth of digital reading service users dropped slightly in 2014 and 2015 and then recovered to above 10% in 2016 and 2017. Moreover, the users approximated 380 million at the end of 2017, broking the record in the history. iResearch holds the opinion that as the Internet demographic dividend is exhausting and high-quality contents are not enough, the growth of digital reading users will also decelerate in the near future.
Compared with internet via PC, mobile internet is more convenient and easy to access, which allowed users to make full use of their fragmented time, and thus is more and more popular among users. As a result, digital reading via mobile had significant advantages over PC in terms of either unique users or user loyalty in 2017, and the market share of PC was squeezed by mobile.