The number of mobile game players soared in China and broke 500 million in Q2 2018 thanks to the popularization of high cost-performance phones, construction of Internet-related infrastructures and precise content pushes from diversified apps. Meanwhile, the quality of mobile games improved tremendously, and many mobile games offers better experience to players than the corresponding PC games, which probably lead to the most severe drop of PC game players in recent years.
Top gaming companies are gradually transferring their business focus from PC games to mobile games while maintaining a stable income. For some traditional PC game companies like NetDragon Websoft, the share of mobile gaming revenue in their total revenue is expanding as well. At the meantime, a series of game companies like BiliBili who rely only on mobile games invaded into the market as well. Thus, it is believed that mobile games will play a dominant role in China’s online gaming market in the near future.