Macro-economy Has Different Influence on Online Travel Service Via PCs and Mobiles

Source:iResearch January 04,201912:40 PM

China’s travel market is large and has kept a steady growth every year. For supply and demand of travel has a soaring penetration in Internet, online travel business will develop fast. Among all the online travel market segments, online flight and train ticket booking service have high penetration rate and the online accommodation & vacation reservation booking services is expected to have great room for further growth. 

Data from iResearch Consulting Group indicate that the monthly unique users of online travel service via PCs showed significant low/peak season difference from November 2017 to October 2018. The peak season came during the Spring Festival Travel Rush in January came, while in the Summer Travel Rush of 2018, the performance of China’s online travel industry was not satisfying despite the admiring record in Summer Travel Rush of 2017. Considering that the target user group of China’s online travel service via PCs didn’t have obvious changes, the pattern of monthly unique user changes indicates that macro-economic factors cast certain effect on online travel service via PCs. 

Data from iResearch Consulting Group show that unique users of online travel service via mobile devices had admiring increases as well during the Spring Festival Travel Rush and Summer Travel Rush, while in months when the QoQ growth of online travel service users dropped down, for instance in October, the decline in online service users via mobile devices is milder than the users via PCs. This reveals that macro-economic factors have less significant impact on the number of online travel service users via mobile devices. Editor’s note: iResearch Consulting Group calculates the unique users of mobile apps based on the caliber of unique devices (UD) where the apps are started and used.

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