As one of the traditional online advertising forms, search engine ads still occupies a relatively large share of online advertising market until now. Due to the emergence of more new advertising forms and the magnification of its own drawbacks, revolution is urgently needed in search engine market. AI as one solution greatly improved the quality of search engine ads. It helps to precisely identify the related information about what users are searching for and then form and promote related advertisements based on the materials in its database. Meanwhile, AI can effectively examine search engine native ads to ensure the content is true and legal, which further guarantees the marketing effect.
News feed ads as one of the main mobile advertising forms is easy to accept for audience compared with pop-up ads and in-stream video ads thanks to the relatively natural form of the ads, and one of the key features of news feed ads is its precise identification of user’s demands. News feed ads together with the AI technology can identify user’s preferences according to their recent behaviors and then promote the most suitable ads to the viewers. Meanwhile, AI technology allows news feed ads a broader possibility for marketing and enables the right content to be presented to the right client groups. For advertisers, AI technology can make comprehensive analysis of the innovative content and the expected marketing effect based on previous marketing cases, design the optimal pricing plan and realize smart pricing in different business stages. This will effectively reduce the advertising costs for them.
Scenario-based ads and interaction-based ads are the new trends in digital advertising in recent years. Usage of AI changes static ads into live, interactive ones, in which users are transformed from the passive receiver of information in traditional advertising modes to positive interaction in the new advertising modes. Meanwhile, content of ads becomes more individualized and multi-dimensional. Different from traditional ads, intelligent interactive ads are able to identify and analyze users’ features and preferences according to their information inputs (such as selfies they uploaded, voice messages they replied or gestures they have) and delivery different content in a targeted manner based on the analysis. Thus, intelligent interactive ads can significantly raise viewers’ willingness to accept the content and enhance the marketing effect.