According to data from mUserTracker, a mobile app user behavior measurement tool developed by iResearch Consulting Group, the monthly unique devices of nine apps out of all the short video apps, information &news apps and microblog apps exceeded 100 million units in Nov 2018.
Monthly active users of Sina Weibo presented a steady growth and the corresponding monthly unique devices reached 550 million units in Nov 2018.
As for the performance of information & news apps, the monthly unique devices of Tencent News app and Toutiao app broke 200 million units in Aug 2016 and Feb 2018 separately, and the monthly unique device number of these two Apps attained 270 million and 240 million respectively in Nov 2018.
Among the short video apps, the monthly unique device number of TikTok and Kuaishou reached 290 million and 260 million separately in Nov. 2018, higher than that of traditional information & news platforms. Kuaishou is an early starter in short video industry, and other short video apps like TikTok, Huoshan and Xigua entered the market later.