Top players in the online apparel market seize most of the traffic and guide the comprehensive user traffic among different online stores and brands. In the future, brand will develop from massification to personalization. Correspondingly, customers will be more dispersed. Thus, targeted and effective traffic is the key for the development of one single brand. What makes things interesting is that one of the key words for apparel e-commerce subscription services is “personalized”on a recurring basis.
Traditional e-commerce recommends products based on the past purchase data of the customers to facilitate them to search for suitable goods.Subscription e-commerce focuses on personalized services and helps subscribed products to reach the right customers based on “mini data”.