Chinese Middle-Class Women's Consumption Features of Cosmetics, Beauty Care and Clothes

Source:iResearch May 08,20199:28 AM
China's middle-class female purchased four lipsticks per year per capita on average in 2018, and lipstick for the first time entered the top 10 cosmetics product list regarding sales in three-to-six-tier cities.For the cosmetics order, per customer transaction and units per tranaction was highest in six-tier cities,according to the data from Vipshop, which implied that middle-class in the cities of lower tiers relied largely on online retail channel when purchasing cosmetics.

Sun-proof products for the first time entered the top 10 cosmetics product list regarding sales in 2018. The sales of beauty apparatus tripled in Ningbo in 2018.
Consumers attached importance to both quality and comfort level of products.It's also important to show the personalities, so many people choose to buy fashionable products to show their own personalities.

Middle-class female consumers buy clothes significantly more frequently when season changes.In 2018, the unit price of cashmere sweater increased 18.7% and the unit price of down wears rose 10%.


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