2020 Consumption Trends in China Under The Influence of COVID-19

Source:iResearch March 19,20205:44 PM

On the one hand, it is not clear when the epidemic will end. The users' consumption growth lacks momentum. It will not reach the consumption level in 2019 three months after the outbreak. (After the end of SARS in 2003, the recovery cycle of the industries were generally within 3 months. Some industries even rebounded quickly in only one month.) Industries benefited During the outbreak, such as the short video, long video, online games, online education, online medical care industries, will decline after this epidemic. On the other hand, although the recovery cycle of consumer consumption is relatively long, most industries will gradually develop after when the epidemic is over. The expectation of the development of the industries 3 months after the outbreak is much better than the expectation of development 1-3 months after the outbreak. The user consumption level of the long video, short video, online education, online medical care, and online shopping industries will be close to that in 2019 three months after the outbreak.



During the outbreak, users' online and offline shopping both declined. Compared with 2019, the online and offline shopping consumption indexes were -0.22 and -0.40, respectively. In terms of the proportion of online shopping products, some users try to avoid online shopping as much as possible. The proportion of users whose online shopping accounted for less than 20% increased. Among them, the proportion of users whose online shopping accounted for less than 10% rose sharply. Some users choose to shift their offline shopping needs to online. The proportion of users whose online shopping accounted for more than 70% increased. In the future, the consumption trend of online shopping will continue to be higher than the overall market. The awakening of light users and the maintenance and re-competition for heavy users will be the focus of the online shopping industry.



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