2020 Strategies of New Media Marketing in China

Source:iResearch August 06,20204:49 PM
Changes in the Investment of Advertisers in Various Industries on New Media Platforms

The industry concentration rate of new media marketing investment is high

According to the data of iResearch’s AdTracker,  in each quarter from Q1 2019 to Q1 2020, about 70% of the advertisers who choose new media platforms for marketing are in FMCG, beauty, 3C/IT/electronics, online services, and retail industries. The industry concentration rate is high. Companies in the beauty industry such as L'Oréal and Estée Lauder, online service companies such as Alibaba and JD, and 3C/IT/electronic companies such as Huawei and Midea make high investments in new media marketing, promoting the development of new media marketing from the demand side.

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