Status Quo of China's Retail Cloud Industry
Centralization and decentralization models co-exist
With the rise of omnichannel retail, retailers realize the importance of connecting offline and online scenarios. They also admit that obtaining digital assets in offline consumption scenarios by offline digital empowerment can improve the operation of offline businesses. With their technical capabilities, retail technology companies provide retailers and brands with smart marketing SaaS tools and solutions to increase potential conversion, customer retention, and customer repurchase rates; With e-commerce retail operation experience, traffic access, and technical advantages, the online retailers provide retailers with retail cloud solutions and digital upgrades of offline stores; with their supply chain management and operation abilities, product selection advantages and brand status, the offline retailers provide retail clouds for retailers and digital transformation for terminal retailers. Being the digital infrastructure of the future retail industry, the retail cloud has both centralization and decentralization model.
Main Players in the Retail Cloud Industry
Relying on the company‘s smart retail network, through the three core abilities of smart supply chain management ，Smart logistics management and Smart marketing management, MISSFRESH retail cloud provide offline supermarkets, vegetable markets, community stores and other retailers with SaaS+DaaS+AI services, covering commodity planning, supply and demand management, user online marketing, home delivery service and smart store operation. By digital transformation and upgrading of traditional retailers such as supermarkets, community convenience stores, and vegetable market, MISSFRESH retail cloud use AI to replace human in decision-making process to solve problems such as difficult SKU management, high losses caused by transport, short of online customer acquisition methods, etc., and help clients build exclusive online channels to turn their offline customers into online private traffic. Using retail cloud technology platform to improve the digital level of retailers, enhance operating efficiency, take opportunity of online development of retail to reduce costs and increase revenue will become the intelligent solution for fresh food and FMCG retail industry