Business Models of China's Instant Retail Industry
The form of instant retail e-commerce platform is a light-asset operation model. It usually relies on the Internet to match offline products and online consumer demands. After placing orders, the consumer will receive goods from nearby merchants within 1 hour. Besides, the instant retail e-commerce platforms cover many types of merchants, such as supermarkets and convenient stores, fresh food stores, flower and plant shops, bookstores, drug stores, etc. Consumers can find almost all kinds of goods on the platform.