Growth rate of the facial skin care industry in China is stabilizing. The industry size reached 258.7 billion yuan in 2021. The rising penetration of facial skin care shows that the industry is steadily growing. It also shows that the demand for facial skin care has been high among skin care segments. In recent years, with the upgrade of skin care concept, consumers are attaching increasing importance to functional effects. Besides basic functions such as cleasing and hydrating, the core consumers have obviously paid more attention to advanced functions。 iResearch's user survey data show that skin lightening is the most concerned function by consumers.