2010-2011 China Online Shopping Research Report

Source:iResearchMay 26,201110:47 AM Overview The data in the research report shows that in 2010, China’s online shopping market transaction scale amounts to 461 billion yuan, with the B2C proportion occupying 13.7%. Compared with the previous annual reports, the data in this report is more detailed and accurate, emphasizing more on the analysis of enterprises’ micro-operation. The report will mainly address the following five questions:
1. The overall situation of China’s online shopping market (including the market revenue size, the market transaction scale and the transaction scale of the subdivision goods/ districts) in 2010;
2. The core operating data such as the user and the transaction of three C2C enterprises, i.e. taobao.com, paipai.com and ebay.com in 2010 and their development trend;
3. The core operating data of the user and the transaction of four B2C enterprises which focus on the general merchandise business, i.e. 360buy.com, Amazon.com, Dangdang.com and Yihaodian.com in 2010 and their development trend;
4. The core operating data of the user and the transaction of VANCL.com, M18.com, Moonbasa.com and Vipshop.com, the four B2C enterprises which focus on costumes & Jewelries in 2010 and their development trend;
5. The overall development trend of China’s online shopping market in 2011.
Contents

I. The 10th Chinese Netizen Online Consumption Behavior Research Background

II. Methodology

III. Definitions
1.1. Definition and Classification of E-commerce
1.2. The Statistical Scope of E-commerce
1.3. Definition and Classification of Online Shopping
1.4. The Market Scale of Online Shopping

IV. Abstract

V. Text of Report

1. Overview of the Development of China’s Online Shopping Industry in 2010

1.1. Review and Comment of China’s Online Shopping Industry in 2010
1.2. Development Trend and Outlook of China’s Online Shopping Industry

2. About the Industry: The Monitoring Data of China’s Online Shopping Market (2010)

2.1. Market Scale: China’s Online Shopping Market Revenue Size
2.2. Market Scale: China’s Online Shopping Market Transaction Scale
2.3. Market Structure: China’s Online Shopping Subdivision Market Transaction Size
2.4. Market Share: Market Position of China’s Main Online Shopping Enterprises
2.5. User Size: China’s Online Shopping Market User Size
2.5.1. China’s Online Shopping User Size (2008-2014)
2.5.2. Quarterly Visits of China’s Shopping Websites (2010)
2.5.3. Conversion Rate of China’s Shopping Websites (2010)
2.5.4. Quarterly Conversion Rate of China’s Main Subdivision B2C Shopping Websites (2010)

3. About Enterprises: Enterprise Performance in China’s Online Shopping Market (2010)

3.1. C2C Market: China’s Main Enterprises (2010)
3.2. B2C Market: China’s Main Enterprises (2010)
3.2.1. Online Shopping Enterprises which Focus on General Merchandise
3.2.1.1. A Contrastive Analysis of the Users among the Four Online Shopping B2C Enterprises which Focus on General Merchandise
3.2.1.2. A Contrastive Analysis of the Transaction Scale among the Four Online Shopping B2C Enterprises which Focus on General Merchandise
3.2.2. Online Shopping Enterprises which Focus on Costumes & Jewelries
3.2.2.1. A Contrastive Analysis of the Users among the Four Online Shopping B2C Enterprises which Focus on Costumes & Jewelries
3.2.2.2. A Constrastive Analysis of the Transaction Scale among the Four Online Shopping B2C Enterprises which Focus on Costumes & Jewelries

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