2014 China Online Flash Sale Report (Brief Edition)

Source:iResearchSeptember 22,20145:39 PM Overview In 2013, China online flash sale GMV skyrocketed to 37.80 billion Yuan, jumping 100.5% YoY, and iResearch forecasts that this figure may exceed 180 billion Yuan in 2016. iResearch attributes the impressive growth of China online flash sale market to  excess leftover stock and rapid development of online shopping platforms (external cause), as well as the enhanced consumption and buying capacity of consumers and their more demand for branded goods (internal cause).
Contents

Frontpage

Contents

1.Overview of China Online Flash Sale Market
1.1 Emergence of Online Flash Sale
1.2 Foreign Online Flash Sale Market
1.3 Business Models in China Online Retail Market
1.4 History of China Online Flash Sale Market
1.5 Characteristics of China Online Flash Sale Market
1.6 Characteristics of China Online Flash Sale Market
1.7 Comparison of Online Flash Sale and Normal Online Retail

2.Status Quo of China Online Flash Sale Market
2.1 GMV of China Online Shopping Market
2.2 Structure of China Online Shopping Market
2.3 GMV of China Online Flash Sale Market
2.4 Structure of China Online Flash Sale Market

3.Industry Chain of China Online Flash Sale Market
3.1 Competitive Factors of China Online Flash Sale

4.Typical Enterprises in China Online Flash Sale Market
4.1 Vip
4.2 Taobao & Tmall

5.Development Trends of China Online Flash Sale Market
5.1 From Reduction of Leftover Stock to Trial Sale of New Products
5.2 Joining of Giants Intensifies Competition
5.3 More Diversified Commodities and Self-owned Brands
5.4 Steady Growth of Normal Online Retail and Boom of Online Flash Sale

Background and Methodology

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