2017 China’s Mobile E-commerce Report

Source:iResearchMarch 15,20178:55 AM Overview Latest data from iResearch shows that in 2016, GMV of e-commerce market in China totaled 20.2 trillion Yuan, with an increase of 23.6%. The Market grows steadily in China. Online shopping accounted for 23.3% in China’s e-commerce market, higher than that in 2015 and showing a good momentum.
Contents

Table of Contents of The Full Report

Report Summary

1 Development Environment of Mobile E-commerce Industry in China in 2017
1.1 GMV of E-commerce and Market Segmentation in China in 2017
1.2 GMV of Online Shopping in China 2017
1.3 Share of GMV and Traffic Analysis of Mobile Devices in 2017
1.4 User Scale of Online Shopping in China in 2017

2 Development of Mobile E-commerce Industry in China in 2017
2.1 Development History of Mobile E-commerce Industry in China in 2017
2.2 Industry Chain of Mobile E-commerce in China 2017
2.3 Difference Between Online shopping on Mobile and That on PC
2.4 Scale of Mobile E-commerce in 2017
2.5 GMV and Market Concentration of Mobile Shopping in 2017
2.6 Monthly Active Mobile Devices of Major E-commerce Enterprises in China in 2017

3 Case Study of Mobile E-commerce Enterprises in China in 2017
3.1 Tmall.com
.2 Vip.com
3.3 Beibei.com
3.4 Mogujie.com
3.5 Mtime.com

4 Development Trend of Mobile E-commerce Industry in China in 2017
4.1 Full-channel and Combination of Online and Offline Being The Development Trend
4.2 Social Sharing is The New Marketing Method in The Era of Mobile E-commerce
4.3 Content-based, Fans-Based and Scenario-based Are New Development Directions of Mobile E-commerce
4.4 Vertical Category or User Economy is The New Trend
4.5 Big Data Will Become The Core Driving Engine For The Development of Mobile E-commerce

Related Reports
Close
Top Reports
Contact
Beijing Office
3/F, Tower B, Guanghualu SOHO II, No. 9 Guanghua Road, Chaoyang District, Beijing, 100020 Phone: +86 10 51283899
Services Related:insights.list@iresearch.com.cn Media Interview: press.list@iresearch.com.cn