2017 China's E-commerce Shopping Guide Report

Source:iResearchApril 06,20172:31 PM Overview The revenue decreased in 2014 because the development of e-commerce shopping guide sector was once affected by the policy changes of Alibaba in 2013, and Meilishuo, Mogujie, Juanpi and other enterprises’ transformation to e-commerce. and in 2014-2015, the  e-commerce sector recovered with the emerging of new e-commerce enterprises who grabbed the opportunity of mobile shopping and were very dependent on shopping guide. At the same time, with the rise of cross-border e-commerce and the popularity of cross-border online shopping, users have developed the concept of buying overseas products, creating a new market for shopping guide. Smzdm.com, Fanli.com and other enterprises sticking to shopping guide mode kept expanding.
Contents

Table of Contents of The Full Report

1 Development Environment of China’s E-commerce Shopping Guide Industry in 2017
1.1 Revenue of E-commerce and Market Structure in China
1.2 Revenue of Online Shopping and Number of Online Shoppers in China
1.3 Revenue of Cross-border E-commerce (Import) in China
1.4 Revenue of Online Advertising and Market Segmentation in China
1.5 Consumption Expenditure Per Online Shopper and User Concerned Factors
1.6 Development Stage of Online Shopping Market

2 Development of China’s E-commerce Shopping Guide Industry in 2017
2.1 Driving Forces of The Development of E-commerce Shopping Guide Industry
2.2 Constraints of E-commerce Shopping Guide Industry
2.3 Development History of E-commerce Shopping Guide Industry
2.4 Industry Chain of E-commerce Shopping Guide Industry in China
2.5 Revenue of E-commerce Shopping Guide Industry in China
2.6 Business Model of E-commerce Shopping Guide Industry in China
2.7 Revenue of Content-based Shopping Guide in China
2.8 Comparison of Price-based and Content-based E-commerce Shopping Guide
2.9 Comparison of Comprehensive and Vertical E-commerce Shopping Guide
2.10 Development Pattern of Cross-border Online Shopping Guide in China
2.11 Market Structure of Standard and Non-standard Products on E-commerce Shopping Guide Market
2.12 Profit Model of E-commerce Shopping Guide Industry in China
2.13 Technology Analysis of E-commerce Shopping Guide Industry in China

3 Competition Analysis of China’s E-commerce Shopping Guide Industry in 2017
3.1 MAU on PC & Monthly Active Devices of App of E-commerce Shopping Guide Enterprises
3.2 PV on PC & Effective Duration on App of E-commerce Shopping Guide Enterprises
3.3 Monthly Average Visits on PC & Monthly Total Use Times on App of E-commerce Shopping Guide Enterprises
3.4 APRU & Customer Acquisition Cost of E-commerce Shopping Guide Enterprises

4 Case Study of China’s E-commerce Shopping Guide Enterprises in 2017
4.1 Smzdm.com
4.2 Fanli.com
4.3 55haitao.com
4.4 Sihuo.cn

5 Development Trend of China’s E-commerce Shopping Guide Industry in 2017
5.1 Social + Content is One of The Future Development Trend of Shopping Guide Industry
5.2 Cross-border Online Shopping Guide Will Become an Opportunity For Shopping Guide Industry
5.3 Growth of New Domestic Brands Will Lead to Rapid Increase of Shopping Guide
5.4 E-commerce Shopping Guide Will Expand Offline Sectors For All-round Shopping Guide
5.5 Shopping Guide Websites Will Provide More Integrated Services

Related Reports
Close
Top Reports
Contact
Beijing Office
3/F, Tower B, Guanghualu SOHO II, No. 9 Guanghua Road, Chaoyang District, Beijing, 100020 Phone: +86 10 51283899
Services Related:insights.list@iresearch.com.cn Media Interview: press.list@iresearch.com.cn