2017 Report on Population of Maternal & Kid Families in China

Source:iResearchMay 24,20173:36 PM Overview
With the evolvement of the parenting and consumption ideas, besides the maternal, the key decision makers, more and more other family members are involved in the decisions concerning the basic needs during the growth of the children. iResearch expects that at the end of 2018, the population of maternal & baby families will reach 286 million in China, 21.2% higher than that in 2010. Thanks to the optimizing of decision structure and the rapidly expanding population of maternal & baby families, maternal & baby market will have huge potential. 


Table of Contents of The Full Report

1 Development Overview of Maternal & Baby Industry in China

2 User Behavior of Maternal & Baby App in China
2.1 Analysis of Primary User Behavior
2.2 Reasons to Use Maternal & Baby App
2.3 Satisfaction With Top Maternal & Baby App

3 Consumption Patterns of Maternal & Baby Family in China
3.1 Analysis of Consumption Frequency
3.2 Analysis of Consumption Channel
3.3 Analysis of Consumers’ Spending
3.4 Analysis of Consumers’ Attitude
3.5 Analysis of Consumption Functions

4 Attitude of Maternal & Baby Family Towards Advertising
4.1 Perception of Advertising of Different Types and Forms
4.2 Acceptance of Advertising of Different Types and Forms
4.3 Motives to Click Advertisement
4.4 Users’ Attitude Towards Advertising

5 Portrait of Maternal & Baby Family App Users in China

6 Appendix Frequency of Use and Time Spent on Maternal & Baby Apps

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