2017 China's Internet Economy Report

Source:iResearchJuly 12,20175:08 PM Overview
In 2016, the revenue of China’s internet economy reached 1,470.7 billion Yuan, increasing by 28.5% YoY. After years of rapid growth, internet will keep growing 
steadily but at a lower rate. Among them, third-party payment and online advertising increased by 92.3% and 32.9% YoY, respectively, higher than the general growth rate of internet economy. 
Contents

Table of Contents of The Full Report

1 General Picture of China’s Internet Economy Development in 2016
1.1 Slower Increase of Cyber and Mobile Internet Users
1.2 Continuous Increase in Monthly Use Time of Mobile Devices
1.3 Behavioral Differences in Using Terminals
1.4 PC: Core Websites Saw an Overall Decline in Traffic for Services
1.5 Mobile: Apps Saw an Overall Increase in Traffic for Services
1.6 Mobile: Vertical Market Segments Become More Dynamic
1.7 Steady Growth of Network Economy Revenue
1.8 The Age of Liquidation via Mobile Devices
1.9 E-commerce Remains the Core Contributor to Internet Economy Revenue
1.10 Network Economy Has Entered into the Age of Mobilization
1.11 Mobile Advertising Develops Most Rapidly in Internet Economy

2 General Picture of E-commerce Development in China in 2016
2.1 GMV of E-commerce in China in 2016
2.2 Market Structure of E-commerce in China in 2016
2.3 B2B E-commerce Market Size in China in 2016
2.4 Industrial Competition of B2B E-commerce in China in 2016
2.5 Online Shopping Market Size in China in 2016
2.6 Market Structure of Online Shopping in China in 2016
2.7 Industrial Competition of Online Shopping in China in 2016
2.8 GMV of Online Travel
2.9 Revenue of Online Travel
2.10 Structure of Online Travel Market

3 General Picture of Network Marketing Development in China in 2016
3.1 Current Situation of China’s Advertising Market
3.2 General Picture of China’s Online Advertising Market
3.3 Market Shares of Different Advertisements
3.4 General Picture of Different Online Advertisements on Different Websites
3.5 Development of Core Enterprises in Online Advertisement Market in 2016
3.6 Development of Search Engine Market in China
3.7 Online Video Market Size in China
3.8 Revenue Structure of Online Video Market
3.9 Online Video Advertising Revenue in China
3.10 Mobile Advertising Revenue of Online Video Industry in China
3.11 Current Situation of Online Video Industry in China
3.12 Market Concentration of Online Video Industry
3.13 Social Advertising Revenue in China
3.14 Market Concentration of Chinese and Foreign Mobile Apps for Social Intercourse
3.15 Display Advertisements of Main Industries

4 General Picture of Internet Finance Development in China in 2106
4.1 GMV of the Third-Party Internet Payment in 2016
4.2 GMV of the Third-Party Mobile Payment in 2016
4.3 GMV Structure of the Third-Party Internet Payment in 2016
4.4 GMV Structure of the Third-Party Mobile Payment in 2016
4.5 Market Share of the Third-Party Internet Payment in Q4 2016
4.6 Market Share of the Third-Party Mobile Payment in Q4 2016
4.7 Data Related to Core Products of the Third-Party Mobile Payment in 2016
4.8 Distribution of the Third-Party Mobile Payment Devices in 2016

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