2017 China's Online Fresh Food Consumption Report

Source:iResearchAugust 30,20172:04 PM Overview Most of the fresh food online shoppers have high education background. Shoppers who have bachelor degree, master‘s degree and doctorate, and associate degree account for 68.5%, 11.65% and 15.83% of all fresh food online shoppers. Ordinary workers are main buyers of fresh food online. Ordinary workers, executives and professionals, freelancers account for 69.0%, 22.8% and 5.6% of all fresh food online shoppers, respectively.

Contents

Table of Contents of The Full Report

1 Characteristics of Fresh Food Online Shoppers in China
1.1 Target Group Index of Different Income Groups’ Purchase of Fresh Food Online in China in 2017
1.2 Marital Status of Chinese Fresh Food Consumers in 2017
1.3 Education Background and Occupation of Chinese Fresh Food Consumers in 2017

2 Behavior of Chinese Fresh Food Online Shoppers
2.1 Categories Bought by Chinese Fresh Food Online Shoppers in 2017
2.2 Fresh Food Categories Preferred by Chinese Families in 2017
2.3 Chinese Fresh Food Online Shoppers’ Purchase Frequencies on Different Websites in 2017
2.4 The Average Consumption Per Order by Chinese Fresh Food Online Shoppers in 2017
2.5 Chinese Fresh Food Online Shoppers’ Preference of Organic Food Categories and Websites in 2017
2.6 Relationship Between Household Income and The Frequency of Organic Fresh Food Purchase Online in China in 2017

3 Chinese Fresh Food Online Shoppers’ Satisfaction Levels and Evaluation of Food Safety
3.1 Factors That Influence Chinese Online Shoppers When Buying Fresh Food Online in 2017
3.2 Chinese Fresh Food Online Shoppers’ Satisfaction Levels With Online Shopping of Food in 2017
3.3 Chinese Fresh Food Online Shoppers’ General Satisfaction Levels With Fresh Food Websites in 2017
3.4 Chinese Fresh Food Online Shoppers’ Concern About Food Safety in 2017
3.5 Chinese Online Fresh Food Shoppers’ Satisfaction Levels With General Situation of Food Safety in 2017
3.6 Chinese Online Fresh Food Shoppers’ Satisfaction Levels With Food Safety Factors in 2017
3.7 Chinese Online Shoppers’ Satisfaction Levels With Food Safety of Fresh Food Websites in 2017


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