2017 China's Short Video Industry Report

Source:iResearchJanuary 19,201812:50 PM Overview
The short video industry rose in 2016. The short video platforms which started early began to try monetization. In 2017, short video became popular. The increase of users and the attention from the advertisers helped to boost the overall market size. In 2017, the revenue of short video market reached 5.73 billion Yuan, increasing by 183.9% YoY. 
Contents

Table of Contents of The Full Report

1 Development Background of Short Video Industry in China
1.1 Definition of Short Video Industry in China
1.2 Characteristics of Short Video
1.3 General Development Background of Short Video Industry in China
1.4 External Environment of Short Video Industry——Policy Analysis
1.5 External Environment of Short Video Industry——Technology Analysis
1.6 External Environment of Short Video Industry——Social Environment Analysis
1.7 External Environment of Short Video Industry——Capital Environment Analysis
1.8 Internal Driving Force of Short Video Industry——Content Driving
1.9 Internal Driving Force of Short Video Industry——Platform Driving
1.10 Internal Driving Force of Short Video Industry——Advertiser Driving
1.11 Internal Driving Force of Short Video Industry——Layout of Internet Giants
1.12 Development of Short Video Platforms

2 Status Quo of Short Video Industry in China
2.1 Overview of Status Quo of Short Video Industry
2.2 Status Quo of Capital in Short Video Industry
2.3 Characteristics of Different Types of Short Video Industry
2.4 Short Video Market Size
2.5 Forecast of Short Video Market Concentration Trend
2.6 Analysis of Cross-Platform Cooperation of Short Video
2.7 Increase of Users in Short Video Industry
2.8 User Stickiness in Short Video Industry

3 Analysis of Short Video Industry Chain in China
3.1 Short Video Industry Chain in China
3.2 Analysis of Short Video Industry Chain in China
3.3 Content Provider: Talents in Traditional Media Industry Keep Joining Short Video Content Startups
3.4 MCN: Maintain Strong Development Momentum. Many Large Content Platforms Support MCN
3.5 MCN: The “Transfer Station” of Short Video Industry Chain
3.6 Platform: Short Video is The Core Business of Independent Platforms and it is Inside Comprehensive Platforms
3.7 Platform: Various Types of Comprehensive Platforms Actively Enter Short Video Market
3.8 Content Operation Mode: The U Series Platforms Emphasize on People and The P Series Platforms Emphasize on Content
3.9 Time Length: UGC and PGC Are Very Different in Time Length. The Richness of The Content is The Key
3.10 Portrait and Landscape Modes: The Portrait Mode Emphasizes on People and The Landscape Mode Emphasizes on Stories
3.11 Monetization Modes in Short Video Industry in China
3.12 Advertising: The Platforms Relies on News Feed and In-stream Ads. The Creators Depend on Content Marketing
3.13 E-commerce: PUGC Favors Taobao Shops. The Platforms Start Trying Self-operated E-commerce Platforms
3.14 Users’ Payment: It is Hard to Make Big Progress in The Short Term. Payment For Content Product Will be The Key in The Future

4 Case Study of Typical Short Video Companies in China
4.1 Independent Platform Case Study—Toutiao
4.2 Independent Platform Case Study—Xigua Video
4.3 Independent Platform Case Study—Huoshan Short Video
4.4 Independent Platform Case Study—Douyin
4.5 Independent Platform Case Study—Kuaishou
4.6 Independent Platform Case Study—Pear Video
4.7 Independent Platform Case Study—Meipai
4.8 Independent Platform Case Study—Miaopai
4.9 Comprehensive Platform Case Study—Fengxing
4.10 Comprehensive Platform Case Study—Qzone
4.11 Comprehensive Platform Case Study—Sohu Video

5 Future Trends Short Video Industry in China
5.1 Content: Increasingly Rich and Detailed Content in Vertical Areas
5.2 Platform: The Structure of Short Video Platforms Facing Huge Changes
5.3 Channel: Refinement of Content Distribution Channels Intelligent
5.4 Technology: Intelligent Content Recommendation System
5.5 Business Model: Standardization of Short Video Marketing

Related Reports
Close
Top Reports
Contact
Beijing Office
3/F, Tower B, Guanghualu SOHO II, No. 9 Guanghua Road, Chaoyang District, Beijing, 100020 Phone: +86 18610937103
Services Related:insights.list@iresearch.com.cn Media Interview: press.list@iresearch.com.cn