2018 China's Leisure Mobile Game Report

Source:iResearchMarch 07,20189:30 AM Overview After the fast development was fueled by IO games in 2015 and 2016, leisure mobile game market slowed down its growth in 2017. In 2017, the revenue of China’s leisure mobile games reached 25.29 billion Yuan, up 11.4% versus  2016 and got a market share of 17.0% in the total revenue of mobile gaming market. The decelerated growth can be attributed to the slow growth of the mobile gaming market and the creativity bottleneck of leisure mobile game market. 

Contents

Table of Contents of The Full Report

Abstract

1. Introduction of Leisure Mobile Game Industry
1.1 Concept & Features of Leisure Mobile Games
1.2 Categories of Leisure Mobile Games
1.3 Features of Leisure Mobile Games Under Different Interactive Modes
1.4 Development of China’s Leisure Mobile Games
1.5 China’s Leisure Mobile Game Industry Chain
1.6 Revenue of China’s Leisure Mobile Games 2014-2018
1.7 Business Modes of Leisure Mobile Games
1.8 Current Situation of Leisure Mobile Game E-sport

2. Features of Leisure Mobile Game
2.1 Basic Features of Leisure Mobile Game Players
2.2 Geographic Distribution of Leisure Mobile Game Players
2.3 Game Playing Duration and Frequency Analysis
2.4 Game Playing Scenario Analysis
2.5 Analysis of Game Acknowledging Channels and Players’ Willingness To Have A Try
2.6 Players’ Willingness to Social In Games and Acceptance For IP Derivatives
2.7 Advantages of Leisure Mobile Games In Market Competitions
2.8 Analysis of Players’ Payment Behaviors
2.9 Players’ Entertainment Preference
2.10 Analysis of Leisure Mobile Game Live Market
2.11 Analysis of Leisure Mobile Game Competition Market
2.12 Satisfactory Level Analysis Of Leisure g Mobile Game Players

3. Case Studies of Leisure Mobile Game Companies
3.1 Case Study: Tencent Games
3.2 Case Study: Giant Network
3.3 Case Study: Diezhi Network

4. Competition-based Development of Leisure Mobile Games
4.1 Introduction of Competition-based Development of Leisure Mobile Games
4.2 Development Comparison of Leisure Mobile Games and Heavy Mobile Games
4.3 Current Structure of Leisure Mobile Game Market
4.4 Case Study of Competition-based Development: Battle of Balls

5. Pan IP & Brand-based Development of Leisure Mobile Games
5.1 Introduction of Pan IP & Brand-based Development of Leisure Mobile Games
5.2 Acceptance Level of Original IP In Leisure Mobile Games
5.3 Current Situation of Pan IP & Brand-based Development in Leisure Mobile Game Market
5.4 Pan IP Bearing Capacity In Leisure Mobile Game Market
6. Future Trends of Leisure Mobile Games
6.1 Advantages of Leisure g Mobile Games In Competition
6.2 Disadvantages of Leisure Mobile Games In Competition
6.3 Future Trends of Leisure Mobile Game Products
6.4 Future Trends of Leisure Mobile Game Operation


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