2018 Report on The Business Value of Internet in Integrated Scenarios

Source:iResearchMarch 29,20183:46 PM Overview The development of the Internet depends on the Internet hardware devices, operating systems, software applications and scenarios. With the rise of new technologies such as cloud computing, big data, and artificial intelligence,integration has now become the most distinctive feature of Internet development. Integration refers to the trend that various Internet hardware devices, operating systems, software applications, and scenarios are increasingly integrated, and the boundaries between them are gradually disappearing
Contents

Table of Contents of The Full Report

1 Analysis of Trends of Internet Scenario Integration
1.1 We Are Not Only in the Era of Mobile Internet But Also The Era of Integration era
1.2 Integration is the Most Distinctive Feature of Internet Development
1.3 The Integration of Devices
1.4 The Integration of Operating Systems
1.5 The Integration of Applications
1.6 The Integration of Scenarios
1.7 Characteristics of Scenario Integration

2 Analysis of Internet Users’ Behaviors in Integrated Scenarios
2.1 Growth Modes of Both PCs and Mobile Devices Will Upgrade
2.2 Time Spent Online Via Both PCs and Mobile Devices Increased
2.3 Overview of Internet User Behaviors in Integrated Scenarios
2.4 The Use of PCs and Mobile Devices in Different Time Periods
2.5 Online Shopping Behaviors in Integrated Scenarios
2.5.1 Analysis of User’s Shopping Processes in Integrated Scenarios
2.5.2 Analysis of Users’ Multi-screen Shopping Behaviors in Integrated Scenarios
2.5.3 Analysis of Users’ Shopping Categories in Integrated Scenarios 2.6 Internet Working Behaviors in Integrated Scenarios
2.6.1 Typical Working Behaviors of Internet Users in Integrated Scenarios
2.6.2 Working Hours of White-collar Workers in Integrated Scenarios
2.6.3 Analysis of Users' Multi-screen Working Behaviors in Integrated Scenarios
2.7 Internet Users’ Social Behaviors in Integrated Scenarios
2.7.1 Analysis of Typical Social Behaviors of Internet Users in Integrated Scenarios
2.7.2 Analysis of Multi-screen Social Behaviors of Internet Users in Integrated Scenarios
2.8 Internet Information Browsing Behaviors in Integrated Scenarios
2.8.1 Analysis of Typical Information Browsing Behaviors of Internet Users in Integrated Scenarios
2.8.2 Analysis of Internet Users' Multi-screen Information Browsing Behaviors in Integrated Scenarios
2.9 Internet Entertainment Behaviors in Integrated Scenarios
2.9.1 Analysis of Typical Entertainment Behaviors of Internet Users in Integrated Scenarios
2.9.2 Analysis of Internet Users’ Multi-screen Entertainment Behaviors in Integrated Scenarios
2.10 Analysis of Usage of PCs and Mobile Devices in Integrated Scenarios
2.11 Overview of Internet Users’ Behaviors in Integrated Scenarios

3 How to Find Opportunities for Differentiated Marketing in Integrated Scenarios
3.1 Development of China’s Internet Advertising in Integrated Scenarios
3.2 Average Advertising Cost Per User in Integrated Scenarios
3.3 Analysis of The Value of PCs and Mobile Devices in Integrated Scenarios
3.4 Advertising in Different Industries in Integrated Scenarios
3.5 Different Behaviors of Internet Users Targeted by Ads on PCs and Mobile Devices in Integrated Scenarios
3.6 Internet Users’ Acceptance of Advertising Periods in Integrated Scenarios
3.7 Internet Users’ Attitudes to Advertising Forms in Integrated Scenarios
3.8 Internet Users’ Focus on Different Elements of Advertisement in Integrated Scenarios
3.9 Summary of Advertising Strategies in Integrated Scenarios
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