2018 China's Online Paid Knowledge Market Report

Source:iResearchApril 11,201812:03 PM Overview According to iResearch, in 2017,  China‘s online paid knowledge market size was about 4.91 billion Yuan, which was almost three times larger than that of the previous year.With the gradual increase of market education level and the increasing number of people who are willing to pay for high-quality knowledge services, online paid knowledge market size will maintain a relatively high growth in the next three years, and it is expected to reach RMB 23.5 billion by 2020.
Contents

Table of Contents of The Full Report

1 Overview of Online Paid Knowledge Industry
1.1 The Status Quo of Cultural Industry in China
1.2 The Status Quo of Paid Contents in China
1.3 Analysis of the Driving Force of Online Paid Knowledge Industry
1.4 From Publication to Online Paid Knowledge
1.5 From Education and Training to Online Paid Knowledge
1.6 The Logic of Payment in Online Paid Knowledge Industry 1.7 Analysis of Popular Products in Online Paid Knowledge Industry
1.8 Analysis of Sustainable Situation of Online Paid Knowledge Industry
1.9 Analysis of Content and Forms of Online Paid Knowledge Industry
1.10 The Development Stages of Online Paid Knowledge Industry - Platform
1.11 The Development Stages of Online Paid Knowledge Industry – Content

2 Analysis of Links in Online Paid Knowledge Industry
2.1 Monthly Usage of o Online Paid Knowledge Platforms
2.2 Online Paid Knowledge Industry Map
2.3 Analysis of the Links in Online Paid Knowledge Industry - Platform
2.4 Analysis of the Links in Online Paid Knowledge Industry - Platform & Content
2.5 Analysis of the Links in Online Paid Knowledge Industry - Content
2.6 Analysis of the Links in Online Paid Knowledge Industry – Intermediate

3 The Scale and Pattern of Online Paid Knowledge industry
3.1 Value Chain Analysis of Online Paid Knowledge Industry
3.2 Analysis of Core Business Models of Online Paid Knowledge Industry
3.3 Prediction of Online Paid Knowledge Market Size
3.4 Analysis of the Pattern of Online Paid Knowledge Industry

4 Study of Typical Cases in Online Paid Knowledge Industry
4.1 Summary of Case Study on China's Online Paid Knowledge Industry
4.2 Analysis of Content Ecology of iGet
4.3 Analysis of Core Functions of iGet
4.4 Analysis of Curriculum System of Hundun University
4.5 Analysis of Business Layout of Hundun University
4.6 Analysis of Curriculum System of Qlchat
4.7 Analysis of Business Logic of Qlchat 4.8 Analysis of Content Output of Himalayan FM
4.9 Analysis of the Paid Content Production of Himalayan FM
4.10 Analysis of Typical Marketing Events of Himalayan FM
4.11 Analysis of the Overall Business Logic of Zhihu
4.12 Analysis of Knowledge Payment Layout of Zhihu
4.13 Analysis of the Content Business of Miguo Culture
4.14 Analysis of The Paid Product System of Miguo Culture
4.15 Analysis of Development Strategies of Channel Wu

5 Development Trend of Online Paid Knowledge Industry
5.1 Copyright Protection and Content Supervision Have Been Strengthened: The Protection for Copyright of Online Content Has improved, and the Regulation Measures of

Rich Media Content Have Gradually Enhanced.
5.2 The Markets of the 3rd, 4th and 5th Tier Cities Have Huge Potential: Differentiated Demand Insights Have Become the Core of the Development of Online Paid

Knowledge Industry in 3rd, 4th and 5th Tier Cities
5.3 The Standardization of Production Processes and Market Transparency Have Been Improved: Product Quality Control and User Expectation Management Help “Good Money

Drives Out Bad
5.4 The Pattern of Pricing Logic Becomes Clear: the Price of Equivalent Services Will Decline. But Users Become More Willing to Pay High Prices for High-quality

Services
5.5 Online and Offline Knowledge Service Scenarios Gradually Connect: From Users to Organizations, Consulting and Think Tank Services Become Popular.


Related Reports
Close
Top Reports
Contact
Beijing Office
3/F, Tower B, Guanghualu SOHO II, No. 9 Guanghua Road, Chaoyang District, Beijing, 100020 Phone: +86 18610937103
Services Related:insights.list@iresearch.com.cn Media Interview: press.list@iresearch.com.cn