2018 Report on Overseas Development of China's Mobile Internet Companies

2018 Report on Overseas Development of China's Mobile Internet Companies

Source:iResearchMay 22,20188:28 AM Overview In Q1 2016, 599 Chinese mobile internet companies had overseas businesses. The number increased with fluctuation and reached its peak of 720 in Q4 2017. The number of Chinese apps in foreign markets reached its peak of 2,511 in Q3 2016, dropped in Q4 2016 and Q1 2017 and has been steadily growing since then.
Contents

Table of Contents of The Full Report

1 Background of Chinese Mobile Internet Companies’ Overseas Development
1.1 General Background
1.2 Scale of Global Internet Users
1.3 Growth of Smartphone Shipments Slowed Down
1.4 4G Connections Increased Rapidly
1.5 Competition in China’s Internet Industry is Fierce
1.6 Market Share of Chinese Mobile Phone Makers Increased Prominent

2 Development Path of Chinese Mobile Internet Companies in Overseas Market
2.1 Development Path of Chinese Apps in Overseas Market
2.2 Development Trend of Chinese Apps and Mobile Internet Companies in Overseas Market
2.3 Destinations of Chinese Mobile Internet Companies
2.4 Types of Chinese Apps in Overseas Market
2.5 Proportion of Different Types of Chinese Apps in Overseas Market
2.6 Downloads of Chinese Apps in Different Regions
2.7 Changes of Downloads of Chinese Apps in Different Regions

3 Chinese Advertisers in Overseas Market
3.1 Marketing Budget of Chinese Apps in Different Regions
3.2 Ad Placement of Chinese Apps in Overseas Market
3.3 Ad Conversion Rate of Chinese Apps in Overseas Market
 
4 Environment for Chinese Apps’ Overseas Marketing
4.1 General Environment
4.2 Mean Value of CPI of Chinese Apps’ Overseas Marketing
4.3 Changes of Downloads of Chinese Apps in Overseas Market
4.4 Download Cost of Chinese Apps in Different Regions
4.5 Revenue of Different Ad Forms of Mainstream Apps
4.6 Ad Revenue on iOS and Android Devices

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