2018 Report on Sina Weibo Marketing Among Chinese Post-95s

2018 Report on Sina Weibo Marketing Among Chinese Post-95s

Source:iResearchMay 29,20189:34 AM Overview
According to the surveys, the proportion of post-95 social media users that are in the high-frequency consumption range is higher than that of the non-post-95s. Compared to the non-post-95s Sina Weibo users, a larger proportion of  post-95s Sina Weibo users spend frequently on food and drinks as well as learning and training. iResearch believes that the post-95s Sina Weibo users have higher demand for consumption. When it comes to daily consumption such as food and drinks, cosmetics and skin care products, learning and training, they just buy them when they want to.

Contents

Table of Contents of The Full Report

1 Consumption Concept of Post-95s Sina Weibo Users
1.1 Consumption Level of Post-95s Sina Weibo Users
1.2 Consumption Frequency of Post-95s Sina Weibo Users
1.3 Post-95s Sina Weibo Users’ Clicks on Different Forms of Media
1.4 Main Factors That Influence Consumption of Post-95s Sina Weibo Users

2 Attitudes of Post-95s Sina Weibo Users Towards Ads
2.1 Attitudes of Post-95s Sina Weibo Users Towards Social Media Ads
2.2 Ad Content Preferred by Post-95s Sina Weibo Users
2.3 Ad Forms Preferred by Post-95s Sina Weibo Users
2.4 Factors of Ads Preferred by Post-95s Sina Weibo Users

3 Preferences and Suitable Brands For Post-95s Sina Weibo Users
3.1 Information That Post-95s Sina Weibo Users Are Interested in on Social Media
3.2 Comparison of Hobbies of Sina Weibo Users in Different Age Groups
3.3 Celebrities, KOL and Brand Accounts Followed by Post-95s Sina Weibo Users
3.4 Hot Words Among Post-95s Sina Weibo Users
3.5 Brands Suitable For Post-95s Sina Weibo Users
3.6 Reasons That Post-95s Sina Weibo Users Are Interested in Certain Brands
3.7 Case Study of Post-95s Sina Weibo Users Targeted Marketing
3.8 Brands Preferred by Post-95s Sina Weibo Users

4 Profile of Post-95s Sina Weibo Users
4.1 Education background, Regional Distribution and Constellation of Post-95s Sina Weibo Users
4.2 Comments on Post-95s Sina Weibo Users
4.3 Comparison of Custom Tags of Post-95s Sina Weibo Users in Different Age Groups
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