2018 China's Online Travel Platform Report

Source:iResearchJune 27,20188:21 AM Overview
The report profiles the users of online travel platforms and expounds their behaviors such as traveling, meida using and consuming based on the data from Qunar and iClich online survey conducted by iResearch Consulting Group.
Contents

Table of Contents of The Full Report

Abstract
Main Findings
1 Overview of Online Travel Service Users
1.1 User Traffic of Online Travel Service Industry
1.2 Viewing Duration of Online Travel Service Industry
1.3 Visits of Online Travel Service Industry
1.4 Viewing Duration Per Capital of Online Travel Service Industry

2 Portrait Of Online Travel Service Users
2.1 Portrait Of Qunar App
2.2 General Analysis of Qunar Users in 2017
2.3 Analysis of Qunar Young Users
2.4 Analysis of Qunar User Group Aged 25-34
2.5 Analysis of Qunar Users in First- and Second-Tier Cities
2.6 Analysis of Qunar Users in Third- and Forth-Tier Cities
2.7 Analysis of Qunar Family Users
2.8 Analysis of Qunar Users With Monthly Income Higher Than 10,000 Yuan

3 Behavior of Online Travel Service Users
3.1 Travelers’ Travelling Behavior
3.2 Travelers’ Media Using Behavior
3.3 Travelers’ Consumption Behavior

4. Analysis of Marketing Value of Online Travel Service Users in Different Market Segments
4.1 Online Travel Service Users’ Marketing Value in FMCG Industry
4.2 Online Travel Service Users’ Marketing Value in Finance Industry
4.3 Online Travel Service Users’ Marketing Value in Automobile Industry
4.4 Online Travel Service Users’ Marketing Value in 3C Industry
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