2018 China's 618 Shopping Festival Report

Source:iResearchJuly 04,20188:36 AM Overview
The heated global mid-year shopping festival, 618 Shopping Festival, came to an end. According to the data from JD, a main participant of the shopping festival, the order volume placed on JD has reached 159.2 billion Yuan with an over 37% YoY growth of delivered order volume from 0:00 Jun 1, 2018 to 24:00 June 18, 2018. This indicates that people are enthusiastic for not only the World Cup but also shopping when the Dragon Boat Festival approaching. As the biggest shopping festival at the middle of every year, 618 Shopping Festival has become an important festival in the life of internet users.In this report, iResearch will offer you an analysis of 618 Shopping Festival from big data aspect according to our measurement of the large internet users sample.

Table of Contents of The Full Report


2. Traffic of E-commerce Sites and E-commerce Apps
2.1 Shares of Different Types of Websites by UV on PCs
2.2 Shares of Different Types of Apps by Active Users
2.3 UVs of E-commerce Sites in 24hrs on June 18
2.4 UVs of E-commerce Apps in 24hrs on June 18

3. Sources & Destinations of E-commerce App Users
3.1 Sources & Next Stops of JD and VIP App Users
3.2 Sources & Next Stops of Tmall App Users
3.3 Sources & Next Stops of Taobao App Users
3.4 Sources & Next Stops of Suning and Pinduoduo App Users

4. What Were The Users Doing, Who Did Not Make Shopping

5. Seckill Promotion on JD During 618 Shopping Feast

6. Overlap Rate of Taobao App Users With Other Apps

7. Pinduoduo During 618 Shopping Festival

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