2018 China's New Middle Class Spirit Consumption Upgrading Report

2018 China's New Middle Class Spirit Consumption Upgrading Report

Source:iResearchAugust 07,20189:24 AM Overview
New middle class pay much attention to enjoyment and recreation consumption. Car/car accessories, 3C products, clothes, shoes & bags, luxury are top concerns. 44.6% and 40.2% of new middle class pay attention to education and entertainment respectively, indicating that they pay the same attention to culture as to physical products. 
Contents

Table of Contents of The Full Report

Abstract

1 Background of New Middle Class and Their Consumption Features
1.1 People Born During 1970-1999 Account For Half of The Total Population
1.2 Background 80/90 Generation – Fast Development of Economy and Education
1.3 Consumption Demand of 80/90 Generation Promotes Consumption Upgrading
1.4 Education & Entertainment Are Among Top10 Concerns of New Middle Class
1.5 Fast Increase of Spending of New Middle Class on Spirit Consumption

2 New Middle Class Consumption Upgrading: Feelings Moved
2.1 Have a Good Drink: Good Wine Is The Spice of Life
2.2 Travel Around: High-income Groups Travel Every Year
2.3 Travel-addicted Group: Hope to See a Different Self
2.4 66.6% of New Middle Class Travel Beyond China
2.5 Profound Travel Content Is Popular

3 New Middle Class Consumption Upgrading: in Pursuit of “Delicacy & Beauty”
3.1 Have a Good Living: High-tech Has Become The New Aesthetic to Choose Household Appliance
3.2 Have a Good Fun: Art Is Integrated in Daily Life of New Middle Class
3.3 Have a Good Meal: Neither Nice Food Nor Atmosphere Can Be Dispensed With
3.4 Life is Art and We Are All Artists
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