2018 China's AI + Marketing Application Report

Source:iResearchSeptember 13,201811:57 AM Overview
With the penetration of internet in our social life, the online and offline used to have clear cut and now are integrating with each other. The online and offline user scenarios are intertwined and the users access to the internet under various scenarios. So the marketing media is more scattered and segmented than before. 
Contents

Table of Contents of The Full Report (55 Pages)

1 AI + Marketing Market Environment and Status
1.1 AI Development History
1.2 Development of AI Enterprises in China
1.3 Present Situation of Advertising & Marketing Market
1.4 Revenue of Online Advertising & Mobile Online Advertising
1.5 Problems That AI + Marketing Solves For Advertisers
1.6 Problems That AI + Marketing Solves For Media
1.7 Strength of AI + Marketing in Data Processing
1.8 Strength of AI + Marketing in User Experience
1.9 Involvement of AI in Digital Marketing

2 AI + Marketing Advertiser Insights & Analysis
2.1 AI + Marketing Advertiser Insights & Analysis
2.1.1 Awareness of AI + Marketing Among Advertisers
2.1.2 Trial of AI + Marketing New Technology Among Advertisers
2.1.3 Application of AI + Marketing Among Advertisers
2.1.4 Motives of Advertisers to Opt For AI + Marketing
2.1.5 Concerns of AI + Marketing Advertisers
2.1.6 AI + Marketing Strategy Selected by Advertisers
2.1.7 Budget For AI + Marketing Advertising
2.1.8 Share of Budget For AI + Marketing Advertising by Terminal Device
2.1.9 Satisfaction of Advertisers With AI + Marketing
2.1.10 Future Imagination of AI + Marketing
2.1.11 Budget Plan of Advertisers For AI + Marketing
2.1.12 Share of Budget For AI + Marketing Advertising by Terminal Device in The Future

2.2 Typical Application of AI + Marketing
2.2.1 Application Scenario of AI + Marketing
2.2.2Applicaton Scenario of AI + Marketing: User Insights
2.2.3 Applicaton Scenario of AI + Marketing: Idea Generation
2.2.4 Applicaton Scenario of AI + Marketing: Intelligent Placement
2.2.5 Applicaton Scenario of AI + Marketing: Effect Analysis
2.2.6 Applicaton Scenario of AI + Marketing: Remarketing
2.2.7 AI + Marketing Application Experience Sharing

2.3 Typical Cases of AI + Marketing and Strategy – Take iFLYTEK AI Marketing Cloud For Example
2.3.1 Analysis of Typical Enterprises – iFLYTEK AIMarketing Cloud
2.3.2 iFLYTEK AI Marketing Cloud – iFLYTEK Zhihui
2.3.3 iFLYTEK AI Marketing Cloud – Innovative Forms of Advertising
2.3.4 Case Study of AI + Marketing – Jingdong X iFLYTEK
2.3.5 Case Study of AI + Marketing – Chevrolet X iFLYTEK
2.3.6 Case Study of AI + Marketing – FAW Toyota X iFLYTEK
2.3.7 Case Study of AI + Marketing – Red Star Macalline X iFLYTEK
2.3.7 Case Study of AI + Marketing – KFC X iFLYTEK

3 Development Trends of AI + Marketing and Outlook
3.1 With Marketing Entering The Deep Water Zone, AI + Marketing Promotes Marketing Upgrading
3.2 Development Trend of AI + Marketing – User Behavior Prediction
3.3 Development Trend of AI + Marketing – Integration of Online & Offline Resources
3.4 Development Trend of AI + Marketing – Whole Cycle AI + Marketing
3.5 Development Trend of AI + Marketing – Application Based on Internet of Things
3.6 Outlook of Trends of AI + Marketing Among Enterprises
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