2018 China's Entry-level Middle Class Report

Source:iResearchDecember 05,20188:25 AM Overview
The report analyzes the portrait, social and economic background,life attitudes, Consumption characteristics and consumption trends of entry-level middle classes.

Contents

Table of Content of The Full Report (36 Pages)

Abstract
Definition of The Entry-level Middle Classes
Scope of The Research

1 Portrait of Entry-level Middle Classes
1.1 The Characteristics of the Entry-level Middle Classes
1.2 One Day of Julia in Entry-level Middle Classes

2 The Social and Economic Background of The Entry-level Middle Classes
2.1 The Economic Environment Enters a New Stage, and The Era of Rational Consumption is Arriving
2.2 The Sources of Pressures on The Married and Unmarried Entry-level Middle-class People Are Different
2.3 Diversified Factors Affect the Improvement of Entry-level Middle-class Consumption
2.4 High Income Stimulates The Demand For High Quality Life
2.5 High Cost of Living and Pursuit of High Price/Performance Ratios

3 Five Life Attitudes of The Entry-level Middle Classes
3.1 Contentment: The Entry-level Middle Classes Are Satisfied With Their Life
3.2 Optimism: Entry-level Middle Classes Have Optimistic Expectations for The Future
3.3 Enrichment: Entry-level Middle Classes Value Satisfaction of Spiritual Pleasure
3.4 Pets of The Entry-level Middle Class
3.5 Entry-level Middle Classes Pay Attention to Details in Life

4 Five Major Characteristics of The Consumption of The Entry-level Middle Classes
4.1 Insistence of The Entry-level Middle Classes
4.2 Pursuing Quality Life and Life Aesthetics
4.3 The Entry-level Middle Classes Insist on Self-pleasing Style Consumption
4.4 Investment-oriented Consumption Helps The Entry-level Middle Classes to Improve Themselves
4.5 Business-card Style Consumption of The Entry-level Middle Classes
4.6 The Entry-level Middle Classes Buy Expensive Goods They Want Occasionally

5 Future Consumption Trends
5.1 The Entry-level Middle Class Will Become the Backbone of The China’s Consumer Market
5.2 Quality Consumption Will Become New Normal of Consumption in China
5.4 Case Study: IKEA
5.5 Case Study: NetEase Yanxuan
5.6 Case Study: Uniqlo


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