Report of Online Game in Jan 2019 (The Full Report)

Source:iResearchFebruary 26,201911:34 AM Overview Tencent’s top 10 mobile games experienced a 16% M/M gross billing increase in Jan 2019, mainly due to seasonality and important updates on major titles. The increase was mainly due to strong monetization performance of Honour of Kings, QQ Speed Mobile, King of Chaos and QQ Dancers Mobile. NetEase’s top 10 mobile games delivered a weak grossing performance in Jan, as suggested by a 9% M/M gross billing decline. Night Falls: Survival, Onmyoji as well as traditional title Fantasy Westward Journey underperformed our expectation in Jan.Jan witnessed difference trends in the performance of different PC client games. LOL, Cross Fire, QQ Speed and Overwatch enjoyed higher popularity M/M in Jan due to positive seasonality, while PUBG’s concurrent players witnessed an obvious decline due to the high base in Dec.

Table of Contents of The Full Report (55 Pages)

1. Executive Summary

2. Gross Billing Estimates for Mobile Games (Beta)

3. Mobile Games's MAU,DAU and Popularity
3.1 Tencent's Mobile Games
3.2 NetEase's Mobile Games

4. Mobile Gamer Survey and ARPU Decomposition
4.1 Tencent's Mobile Games
4.2 NetEase's Mobile Games

5. PC Client Games' Popularity

6. Appendices
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