2019 China’s Online Travel Platform User Report

Source:iResearchSeptember 05,20198:46 AM Overview Traffic dividend of online travel service industry on PCs is disappearing. Both the number of users and the effective viewing duration are shrinking. The key is how to  retain users. Marketing on the mobile devices is the market mainstream and the platforms should keep on improving and promoting their products and increase the  platform traffic by enlarging the traffic entrance and attracting the existing and the new users. More analysis can be seen in the full report with 78 pages.
Contents

Table of Contents of The Full Report

Abstract
Definition of Indicator
1 Overview of The Traffic in The Online Travel Service Industry
1.1 Traffic Dividend of Online Travel Services on PC is Disappearing and The Number of Users Keeps Decreasing
1.2 Number of Users of Online Travel APPs Keeps Growing Rapidly
1.3 Viewing Duration of The Online Travel Websites on PC is Getting Shorter Year by Year
1.4 Monthly Effective Viewing Duration of Online Travel APPs Grows Steadily

2 Portrait of Online Travel Service Users
2.1 White-collar Workers and Promising Middle Class Aged 26-35 Are The Mainstream Users of Qunar
2.2 Qunar Users Are Mostly Married and Better-off
2.3 Qunar Users Concentrate in Developed Areas in Coastal and Central China
2.4 Qunar Users Are Sociable, Willing to Share And like Attending Cultural Circles and Eating Delicious Food
2.5 Gen Z Users, Who like Meipai and Sharing, Have Huge Potential Thanks to Their Consumption Ideas
2.6 Young Parents, the Mainstay, Have Adequate Income For High-quality Life
2.7 High-income Users – Rich and Leisure, High-level Consumption
2.8 Portrait of Users in First-tier, New First-tier and Second-Tier Cities
2.9 Portrait of Users in Third-tier, Forth-Tier and Lower-tier Cities

3 Behavior of Online Travel Service Users
3.1 Behavior of Online Travel Service Users – Travel Frequency /Days
3.2 Behavior of Online Travel Service Users – Travel Time
3.3 Behavior of Online Travel Service Users – Travel Type
3.4 Behavior of Online Travel Service Users – Domestic Destination
3.5 Behavior of Online Travel Service Users – Overseas Destination
3.6 Behavior of Online Travel Service Users – Travel Theme
3.7 Behavior of Online Travel Service Users – Means of Travel (I)
3.8 Behavior of Online Travel Service Users – Means of Travel (II)
3.9 Behavior of Online Travel Service Users – Preference of Travel Process
3.10 Behavior of Online Travel Service Users – Travel Demand
3.11 Booking Habits of Users – Booking Cycle
3.12 Booking Habits of Users – Purpose
3.13 Booking Habits of Users – Factors to Consider in Selecting Platforms
3.14 Booking Habits of Users – Factors to Consider in Marketing Activities
3.15 Consumption Behavior of Users - Travel Expenditure (I)
3.16 Consumption Behavior of Users - Travel Expenditure (II)
3.17 Consumption Behavior of Users – Selection of Airlines
3.18 Consumption Behavior of Users – Booking Accommodation Products
3.19 Consumption Behavior of Users – Preference of Hotels
3.20 Consumption Behavior of Users – Shopping Preference
3.21 Consumption Behavior of Users – Spending on Shopping
3.22 Insights into The Behaviors of Online Travel Users – Summary

4 Marketing Value of Online Travel Service Users
4.1 Advertising Preference of the Users
4.2 Online Travel Service Users’ Marketing Value in FMCG Industry
4.3 Online Travel Service Users’ Marketing Value in Finance Industry
4.4 Online Travel Service Users’ Marketing Value in Automobile Industry
4.5 Online Travel Service Users’ Marketing Value in 3C Industry

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