2019 China’s Short Video Investment Report

Source:iResearchMarch 06,20208:11 AM Overview Kuaishou will finish its last round of financing before its IPO soon. This round of financing is led by Tencent, and Boyu Capital, YF Capital, Temasek and Sequoia also invested. The amount of this F round financing is around 3 billion USD. Tencent invested 2 billion USD. Currently, Kuaishou and Tencent are negotiating the details of the clause. The negotiation is expected to end in December 2019. Kuaishou's post-investment valuation will reach 28.6 billion USD and Tencent will own nearly 20% of the shares in Kuaishou.

Table of Contents of The Full Report

1.Why This Topic and Market Analysis
1.1 Why This Topic
1.2 Short Video Advertising Market Scale
1.3 Using Data of The Head Short Video APP Users
1.4 Recent Financing Information

2.New Observations on Short Video Platforms
2.1 Short Video Platforms’ Differentiated Development Path
2.2 New Possible Roles For Short Video Platforms

3.Future Trends of The Short Video Industry
3.1 Diversified Monetization Models-advertising and Marketing
3.2 Diversified Monetization Models — E- commerce
3.3 Diversified Monetization Models-game and Live Streaming
3.4 Application of AI in Short Videos Can Better Serve Both Video Makers and Viewers.
3.5 Vertical Era: The transformation From Traffic Thought to User Operation Thought.
3.6 Industry Changes: Make Breakthroughs via Development in Foreign Markets and Lower Tier Markets

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