2020 Consumption Trends in China Under The Influence of COVID-19

Source:iResearchMarch 20,20204:55 PM Overview

On the one hand, it is not clear when the epidemic will end. The users' consumption growth lacks momentum. It will not reach the consumption level in 2019 three months after the outbreak. (After the end of SARS in 2003, the recovery cycle of the industries were generally within 3 months. Some industries even rebounded quickly in only one month.) Industries benefited During the outbreak, such as the short video, long video, online games, online education, online medical care industries, will decline after this epidemic. On the other hand, although the recovery cycle of consumer consumption is relatively long, most industries will gradually develop after when the epidemic is over. The expectation of the development of the industries 3 months after the outbreak is much better than the expectation of development 1-3 months after the outbreak. The user consumption level of the long video, short video, online education, online medical care, and online shopping industries will be close to that in 2019 three months after the outbreak.

Contents

On the one hand, it is not clear when the epidemic will end. The users' consumption growth lacks momentum. It will not reach the consumption level in 2019 three months after the outbreak. (After the end of SARS in 2003, the recovery cycle of the industries were generally within 3 months. Some industries even rebounded quickly in only one month.) Industries benefited During the outbreak, such as the short video, long video, online games, online education, online medical care industries, will decline after this epidemic.
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